How to Know If You’re Driving the Wrong Car

Vusi Thembekwayo tells how to know if you’re driving the wrong car. In the labyrinthine world of business, where products and services play protagonists in the theater of commerce, the tale of success is often harmonized by the resonance of a strong brand. However, beneath the spotlight, a darker narrative unfolds—a cautionary tale of how even the most impeccable offerings can falter when ensnared within the intricate threads of branding missteps. Consider this scenario: a company, armed with innovation and craftsmanship, births a product that teems with promise and utility, a creation that has the potential to carve its niche in the market. Yet, somewhere along the way, a silent erosion begins. The brand, intended to be the herald of quality and trust, metamorphoses into a shadow—an enigma that customers hesitate to speak aloud, lest it taint their own image. Such are the pitfalls of a business blunder where a brand, once revered, becomes an albatross around the neck of its own proge