What’s the right mindset to succeed in China? - Pascal’s China Lens week 17

Title: What’s the right mindset to succeed in China? Website: CONTENT: In this video I explain how Western companies approach China typically in 3 mindsets: gold diggers looking for markets, missionaries trying to convert customers and cultural anthropologists wanting to understand the culture behind the market. I believe the era of gold diggers is quasi-over, the period of missionaries is still possible as China wants to learn still much about high-tech and expertise services, but that period will last another 5-10 years maximum. The best mindset is that of an anthropologist as that will never end and Chinese will always welcome brands that want to learn from China. TRANSCRIPT Over the past 20 years I’ve seen three different types of companies in general: 1. There are the gold diggers, the opportunists. 2. There are the missionaries. are the cultural anthropologists. If we look at the gold diggers, there are many of them; especial