OCARD

OCARD – Water with gold – a gift with meaning Background In Uzbekistan most people don’t drink alcohol. So they can’t give a good bottle of whiskey or wine when it comes to presents and congratulations. But they can present a bottle of water with gold instead. Presents come together with wishing happiness and a long life, which is the most desired wish in Uzbekistan. The objective was to create a brand name and packaging design for water with gold to be a meaningful and premium present. Creative idea Presents come together with wishing happiness and a long life. In Uzbekistan there’s a legend about the underground spring guarded by a golden dragon. Its water contains flakes of gold and the one who drinks it obtains eternal youth. We took this legend as a brand story for premium water with gold. Execution We named the brand Ocard which is a reversed Draco. We created a unique glass bottle covered with «the dragon scales». And there’s almost nothing on it: just the logo with the dragon eye in the «o» a