Max Cooper: Identity (Official Video by Pylik) | 4:3

Max Cooper’s ’Identity’ explores how the digital self is bombarded by news, ideals and value judgements. Directed by Eugene Pylinsky, the video composes eye-popping graphics alongside QR codes and bar codes to trace the influence of informational environment around us. Album info here: All album info is up here: ... Max’s biog, press shots, social media links etc: ... Album website to link to: Max Cooper says: “Finding our identity amongst the barrage of incoming ideas is a difficult thing. Family, religion, nationality, friends, press, politics, socials, what’s right, wrong, acceptable, reprehensible, cool or not, so many things trying to make us think and behave in a certain way. And often at odds with each other, with us left in the middle of it, trying to figure out who WE are.“