TV Commercial for Ben Sherman

Commercial Brief: TV Commercial for Ben Shermanl To create a motion graphics based commercial piece for Ben Sherman, this commercial is intended to air during prime time television on a free to air station. Using typography in motion to clearly identify the image of Ben Shermen, music and mods culture, and colour theme of this commercial is base on the brand itself, Gill Sans (typeface) was chosen for the commercial because it is occasionally referred to as ’the Helvetica of England.’