ULYANA SERGEENKO COUTURE Fall-Winter 2020/2021_

Despite the cancellation of live show in Paris in summer 2020, Ulyana Sergeenko and her team continued working on the new Couture collection. The Fall-Winter 2020/2021 season became the ode to the 40s with its timeless shapes of skirts and dresses and reinvention of the brand’s classical silhouette at the same time. The story of the new season is told by the short-movie created in Russia: it includes rare shots from the production of traditional embroidery called Krestetskaya stitch, as well as the working process at the brand’s atelier in Moscow. The Couture pieces in the movie are presented on models and the designer herself. Direction: Ulyana Sergeenko Production: AEcreates Models Casting: Carina Utegenova Hair: Marina Roy / Konstantin Kochegov Make-up: Alena Moiseeva