SO TIRED ● RICK SHAFFER

When Rick Shaffer wanted a fast come-at-you video for “So Tired” he immediately enlisted the expertise of British artist/director, Peter McAdam, who previously took the reins on two of Shaffer’s solo videos, and two for his band, The Reds®. The “So Tired” visuals encapsulate the feeling of being overloaded by a modern world that continually bombards us with text, sound and images. McAdam, used his extraordinary software creation called, iCoda — a sound interactive image blender — to express the chaos of t