Play the City | Long Live Music | 60th GRAMMYs

To celebrate the 60th GRAMMYs returning to New York we transformed New York City into a musical instrument that was “played” by a special Uber outfitted with sophisticated AI and Augmented Reality. Passengers watched from the backseat as a unique song was created in real-time for each ride, based on objects and people outside the window, as they drove through the city. The GRAMMYs Presents: Play the City. About the Recording Academy / GRAMMYs: Recording Academy is the world’s leading society of musical pr