FOLLOW MBFW - LIBERATE FASHION
The runway hub during Fashion Week Berlin, initiated by Mercedes-Benz & staged by Nowadays, presented 20 designers in total. From 03. - 05. July 2018, 16 designers presented their Spring/Summer `19 designs at the runway of ewerk Berlin, 4 designers presented their collections for the upcoming summer via the MBFW livestream.
Following the claim “FOLLOW MBFW - LIBERATE FASHION“ the fashion platform MBFW did not only invite press representatives, buyers, stylists, and influencers but also opened the forecourt of ewerk to all Berliners to watch all shows as well as receive insights into the industry LIVE via a monumental LED. For everyone who was not able to come by MBFW streamed all shows embedded within a diverse broadcasting program live via and on all owned social media channels.
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