Artist Interview: Printz Board (The Black Eyed Peas)

More info on Reason: Printz Board, the musical director for The Black Eyed Peas, welcomes us into his self-proclaimed “lab“ to witness him creating a song from scratch. In this eye-opening look at the creative process Printz begins like we all do: File -- New. After glancing around the random technology on his desk he settles on an arbitrary title: Rewind. And in a matter of minutes he has built up a catchy song sketch with a hook you’re sure to find you s