Product Announcement Alpha 7C | Sony | α [Subtitle available in 20 languages]

SUBTITLE: You can turn on subtitles by clicking the CC icon at the bottom of the video screen. Then, click the settings icon next to the CC icon and select from 20 different languages. “Compact Size, Full-frame Power.“ Watch the announcement of the world’s smallest and lightest full-frame system* Alpha 7C and FE 28-60mm F4-5.6, and uniquely compact high-performance flash HVL-F28RM. Compact, but uncompromising. The Alpha system is for creativity, wherever you are. Accessories are optional. Screen display