Beauty standards in India vs European

Beauty standards in Europe and India go in opposite directions.. Look - in India, most women want to appear lighter than they really are - that’s why India is the champion in sales of skin whitening products.. Why does this happen? Partly this is a European influence - but only partly - for the most part the reason is simple - people with lighter skin have always been associated with those who do not work or work indoors - and are less exposed to the sun .. And accordingly, the skin of such people will be more lighter - even if you live in the south.. That’s it. lighter skin means higher social status... At the same time, in Europe, people also want to appear to belong to a higher social status - people who work less, relax more, who can afford several vacations a year to the southern beaches - and the best confirmation of this is a tan.. The stronger your tan - the welthier, the more suxcessfull you are and the higher your social class in the eyes of others.. So while in India women want to become lighter, in Europe they want to become darker - but the reasons are the same in both cases. People want to increase their status in this way in the eyes of others.