360 View: AI in Marketing

In our 360 View series, we take a look at some of the top trends impacting our business today. With artificial intelligence currently taking center stage, retailers and consumer packaged goods companies find themselves at a crossroads, wondering how to navigate the hype around AI while also serving business needs. In this episode, Miroslav Dimitrov, president of , and RIS/CGT editor Maia Jenkins dig deeper into the findings of the ‘AI in Marketing’ infographic, delving into buzzworthy technologies such as generative and conversational AI. Building on case studies and examples from his own business, Dimotrov also discusses practical strategies for retailers and CPGs to reap the benefits from their AI investments and touches on how to build a more intelligent, data-informed marketing strategy. For more from EIQ: