NGO project: Wrap It Up!

A city-boy takes a day off on the beach, too lazy to throw his trash in the bin; he tosses it on the beach. Grave consequences follow, which changes his mind on littering. Wrap It Up is a spot for the Danish NGO Plastic Change International, produced in seventeen weeks by a team of second year animation students at The Animation Workshop. Wrap It Upwas uploaded on Plastic Change International’s Facebook page on June 5 and went viral in a matter of days. The commercial has earned over 49 million views and counting. Want to know more about The Animation Workshop/VIA University College? Website: Facebook: Tumblr: Twitter: Instagram: LinkedIn: