Brands Finding Their Voices Through Visuals | Korhan Akbaytogan | TEDxARUCAD

This talk is not about brands! Although the topic makes it seem about brands, it is all about basic visuals coming together to create the voice of a brand. In this talk,​ I present no brand​ but show only a few basic visuals like ingredients (e.g., dried nuts and fruits) and examples of typography. I talk about the visual language and the storytelling these items create when they are composed together at the hands of a skilled graphic designer! As Marian Bantjes once said: “Design and typography are like a