USAIN BOLT AND PUMA LAUNCH IGNITE | #IGNITENYC

For the launch of IGNITE, PUMA’s all new and most energized running shoe, New Yorkers harnessed running energy in Times Square with an epic group run. Their energy was collected, and upon reaching 100%, Usain Bolt, the World’s Fastest Man, appeared to officially reveal IGNITE. Usain’s return to New York was a reminder of another epic run – his 2008 record-breaking 100m sprint. It was a race that earned him his nickname and kicked off five World Records and 14 Major Champi