Why We Go Off People Who Like Us

Though we long for certain people to like us, an odd thing can happen once they do. What is the origin of our strange coolness towards those who show enthusiasm for us? For gifts and more from The School of Life, visit our online shop: Download our App: FURTHER READING “Ostensibly we all want love – but oddly, one of the hardest things to do is not to hold it against someone when they do actually turn around and reciprocate our feelings. It can be immensely