Professional & Business English: Marketing

A successful business relies not only on a good product but also on a good marketing team. Branding, brand loyalty, logo, and promotion are crucial to presenting the company and product to the public. In this video, we discuss some of the technical vocabulary and ideas associated with marketing in English and look at some case studies. If you are involved in business or want to be, watch this video. Test yourself with the quiz at More BUSINESS ENGLISH videos to watch next: Professional English Vocabulary: Meetings Business English Vocabulary: The Stock Market