What is Pogo-sticking & Causes of Pogo-Sticking | SEO for Beginners

Pogo-sticking in the context of SEO refers to a phenomenon where a user clicks on a search result, visits a website, quickly returns to the search results, and clicks on a different result. This behavior can signal to search engines that the initial search result did not meet the user’s needs, and therefore may not be as relevant or valuable as other search results. Pogo-sticking can negatively impact a website’s search engine ranking and traffic. There can be several causes of pogo-sticking. One common cause is that the website’s content or user experience does not meet the user’s expectations or needs. This can include slow page loading times, difficult navigation, irrelevant or poorly written content, or a lack of clear calls to action. Another cause of pogo-sticking can be deceptive or misleading search result titles or descriptions. If a user clicks on a search result and finds that the website does not deliver on the promised content or solution, they may quickly return to