Fashion: Designer Profile, Lena Hoschek - Vienna

Austrian designer Lena Hoschek cites Betty Page, Sophia Loren and Audrey Hepburn as her inspirations for her 5-year-old Vienna-based label. This is evident in her retro, rockabilly influenced designs which reference bombshells of the 40s, 50s and 60s and flatter the modern woman’s curves. Address: Gutenberggasse 17, 1070, Vienna,