Descriptive Research Design I Marketing Research #1

In the first video of the “Marketing Research“ series, Francisco Tigre Moura discusses descriptive research designs, methods, applications in marketing and the pros and cons of this design. Marketing Research Series 1. Descriptive research design: 2. How to create a survey questionnaire: 3. Cross sectional x Longitudinal studies: 4. Types of variables: 5. Exploratory research design: 6. How to prepare for an in-depth interview: