Musical Stairs in Brussels

Live experience installed in the Brussels subway on behalf of our client Dole at the occasion of the “Week of the Heart“ organised by the Belgian Cardiological League. We encouraged people to use the ’musical’ stairs in stead of the escalator. By proposing a fun experience we hoped people would change their behavior and adopt a healthier lifestyle. We picked up this idea from a similar social experiment in Stockholm (by Volkswagen).