Behind The Magic: A Look Inside The Gibson Custom Shop

Like what you see? Check our more from the Wildwood Documentary Series: At The Heart of It: A Look Inside the Gibson Memphis Factory The Wildwood Guitars team was recently invited to the hallowed halls of the Gibson Custom Shop, an awe-inspiring place where anything is possible, and dreams become reality. The Custom Shop was gracious enough to allow us to document that journey, taking in the history, the legacy and the iconic heritage of arguably the most recognizable instruments on the planet. Gibson’s unrelenting passion and dedication to tone has cemented it’s legacy as a world class brand and the guitar of choice for decades. The attention to detail and workmanship that the Gibson Custom Shop imparts to each of these is the best in their history, approaching a new golden age of instruments that rival the classic vintage pieces we all know and love. It was our job during our trip to translate that magic and share the wonder of a Gibson Custom Shop instrument with the world. Join us on our journey to Nashville, TN; where we’ll pull back the curtain and step inside the always inspiring Gibson Custom Shop. Site: Facebook: Video: Elijah Butts Music: E. Scott Kelly Creative Director: Steve Stuart