Rolex and Endurance Racing – Pushing the boundaries of the possible

As part of its long-standing commitment to motor sport, Rolex is a key supporter of endurance racing, with which it shares a drive to constantly push the boundaries of what is possible. The brand partners the FIA World Endurance Championship as well as the three world-class events that have come to form the Triple Crown of endurance racing: the Rolex 24 At DAYTONA, the 12 Hours of Sebring and the 24 Hours of Le Mans which is the world’s oldest and most prestigious endurance sports car race. Discover more Rolex’s close ties with motor sport date back to Sir Malcolm Campbell’s World Land Speed Record successes in the 1930s, when he became the first driver to break the 300 mph barrier (483 km/h) at the wheel of his car, Bluebird. Since then, Rolex’s presence in motor racing has grown steadily, its support extending to revered endurance events such as the Rolex 24 At DAYTONA, the 24 Hours of Le Mans and the FIA World Endurance Championship. In 2013, Rolex became associated with For