The 2 Euro T-Shirt - A Social Experiment

Fashion for a bargain - that‘s what everyone wants. A T-Shirt for 2€ isn‘t inconceivable nowadays. Unfortunately, people don‘t often consider who is paying the real price. #whomademyclothes We placed a bright turquoise vending machine, offering t-shirts for 2 Euros, at Alexanderplatz in Berlin, to test whether people would still buy it when they are confronted with the conditions in which it was produced. Eight out of ten shoppers decided against it! 24 April every year is Fashion Revolution Day which is held in memory of the 1,133 workers killed in 2013 when the Rana Plaza garment factory in Bangladesh collapsed. We need greater transparency in the fashion supply chain because we can’t improve conditions or protect the environment without knowing where our clothes are made. We need to challenge brands and retailers to take responsibility for the people and communities on which their business depends. Ask the brands whose clothes you love #whomademyclothes and help start a Fashion Revolution. If you would like to support our campaign and help to build a better future for everyone in the global fashion supply chain, please donate via the following link to help us create a Transparency Index of leading fashion brands Even donating €2 will help make a difference. Fashion Revolution is creating a series of mini videos as part of the European Year for Development. Find out more by following the hashtag #EYD2015 on social media and subscribing to our YouTube channel. Join the revolution at: European Year for Development: Facebook: Twitter: