How PSG & Nike Created Football’s Most Fashionable Club

Paris Saint-Germain has managed to build one of the world’s top sports brands. We look into their strategy and how it is related to their collaboration with kit sponsor Nike and the Jordan brand. 🔔 Subscribe for more: 🧡 Support Athletic Interest videos: ⏱ Timestamps 00:00 PSG Starting Position 02:00 Brand Strategy - A Club for the Culture 03:14 Air Jordan Brand 04:10 A Perfect Match 06:43 Future Success? 🎬 About Athletic Interest is a video essay series that investigates business stories from the world of sports. ✅ Follow Patreon: Email list: Instagram: 🍿 Watch more Most popular: Latest video: 🎵 We use Epidemicsound for some of our