United Nude / Lookbook / Spring-Summer 2011

THE UNITED NUDE COLLECTION Produced by and Dutch architect Rem D. Koolhaas and seventh generation English shoemaker Galahad Clark launched the United Nude shoe brand in 2003. Since then, their innovative designs have been considered works of art. In collaboration with the United Nude pop-up store in Miami’s Design District, we created a fashion “lookbook-in-motion“ that was design focused, influenced by color, lines and a concept that even alluded to the sexiness that the brand’s name suggests. We collaborated with fashion blogger Kaylee McCall who runs a pr firm in South Florida, NomadicPR, as well as The Stylish Nomad blog. She’s also the “nude“ girl in the video. The concept is based on a woman walking into a shoe store with no clothes on. She has lots of fun trying on every shoe until she finds the perfect pair to wear out for the night. Filmed/Edited by redsq