Procter & Gamble

Cannes Lions 2012: León de Oro en Film In Procter Gamble’s ongoing effort to support the moms of the world, we wanted to create a spot for the London 2012 Olympic Games that honors the amazing mothers behind Olympic athletes, while also allowing all moms to feel pride in their own accomplishments. The spot shows the hard work moms do to raise their children—a lifetime of chauffeuring their children around, washing their clothes, providing meals on the run and supporting them at practices and competition