Beginning around 2016, misogynist incel forums began to shift from a Red Pill to an increasing “Black Pill” mentality. This belief system accepts the Red Pill view of society dominated by women but rejects individual-level attempts such as learning game to achieve a sexual relationship with women as misguided, asserting that only change at a societal level has the possibility to be effective. Black Pill adherents believe that looks are genetically determined, and that women choose sexual partners based solely on physical features (“lookism”), so whether or not a person will be an incel is predetermined.