Word of mouth marketing definition II Word of mouth marketing examples

Word of mouth marketing doesn’t just happen when you consult with your friends and relatives, it can also be based on the opinion of a group of buyers. An example of this is online shopping. Suppose you want to buy a Canon camera on the Internet, in this case, in addition to consulting friends with knowledge and experience in this field, you also consider the views of other customers who have purchased the same model from the same company. Here, indirectly, the opinions of other people you do not know also perform the function of “word-of-mouth marketing“. If someone who owns a business or wants to start a new business asks, how can I make word-of-mouth marketing work in my business as well? The answer to this question is to pay attention to the quality of the product and service you offer, because people do not recommend poor quality products to their friends. When we say quality product, we also mean customer satisfaction in the relationship from the first moment of contact with your company to the last moment. In this case, when the product is of good quality, word of mouth marketing will start for your product as well. As another factor, once you have quality, if your business is on a digital platform, then the feedback and evaluations of past customers will be very useful. In addition, it is an additional advantage to have short videos of satisfied customers talking about the product. It is important to note that in addition to word-of-mouth marketing, other types of promotions are also very important. Of course, as long as it is used properly. 🚀 Explore Your Industry-Specific Marketing Course: