The Insane Story Behind Kellogg’s

When we think of breakfast cereals, there is one dominant player in the market that comes to mind - Kelloggs. With over 25 different varieties catering to both adults and kids, the brand is well recognized worldwide. This is the brand that has been to the moon! Yes, you heard it right. The Apollo 11 astronauts brought a Kellogg cereal to the moon, as part of their breakfasts during the mission. This is the story of the founder, Keith Kellogg who was born on April 7, 1860, in Battle Creek, Michigan, to Ann Janette and John Preston Kellogg as the seventh of their 16 children. From a young age, Will was interested in business and used to go door to door trying to sell his father’s broomsticks, and even dropped out of school in his mid-teens to join the business. Will left his father’s broomstick business and joined his brother as the business manager since John could not manage its routine operations alone. John’s methods to ’cure’ patients from various illnesses would include s