Process: The Adidas Ultra Boost AKA “The World’s Best Running Shoe“

Get the latest from HYPEBEAST TV by hitting the SUBSCRIBE button! In a previous post, we took a behind-the-scenes look at adidas’ latest offering in the form of the Ultra Boost running shoe. Now, in an HYPEBEAST PROCESS video, we get to watch the entire process in the production of the latest sneaker. Despite living in the modern age where nearly everything that is created is done so by autonomous machinery, it’s refreshing to see that there is some level of human intervention to produce the polished produ