Jeep Wrangler Rubicon 4xe Concept | 2023 Easter Jeep Safari

Following the overwhelmingly positive reaction to the special-run, limited-edition Tuscadero exterior paint color that debuted in 2021 for Jeep Wrangler models, the Jeep design team decided to up the ante on this head-turning chromatic magenta color. The team drew a line in the Moab sand and decided it was time to flip the color’s perception and make it a lot tougher than expected.
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