China Bets on Star Skier Eileen Gu During 2022 Games
China is preparing to host the 2022 Olympic Winter Games in Beijing. The country’s best hope for a gold medal lies with star freestyle skier Eileen Gu, who was born in America but will compete on China’s team. Gu has become a winter sports celebrity, signing deals with Louis Vuitton, Tiffany and other big brands before the games.
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Teenage freestyle skier Eileen Gu is the daredevil face of Xi Jinping’s winter sports initiative and a sponsor’s dream: a gold-medal contender with no desire to talk politics.
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