PlayStation PS5 3D Billboards (WORLD’S 1ST GLOBAL ’PRODUCT-LED’ 3D BILLBOARD CAMPAIGN)

Fully immersive 3D Anamorphic global launch Alongside Sony Interactive Entertainment and Amplify, our team at Inertia Studios designed, produced, and animated fully anamorphic 3D Billboard content for 5 curved large-scale screens and a series of projection mapping sites to launch for the highly anticipated PlayStation® 5. 3D billboards used for the project: - COEX K-Pop Square South Korea - London Piccadilly - Atracta Sweden - New York ’The Cube’ Projection sites: - Brazil São Paulo - Paris Opera House Bringing the ‘Play Has No Limits’ global launch campaign to life, we transformed iconic locations, from Dubai’s Burj Khalifa to London’s Piccadilly Circus into mesmerising immersive and anamorphic shows. The films used a naked-eye 3D effect which created an unbelievable illusion of the product physically and realistically breaking out of the curved screens. Full project case study here: