The Flatliners - It’ll Hurt (official video)

If you’ve been paying attention to the New Ruin cinematic universe, it features a very familiar face. Through the videos for Performative Hours, Souvenir and Rat King, you’ve witnessed the swift fall from grace in the once illustrious life of Mr. Ron Regal. Now see where it all began for the late-night-titan-turned-secret-identity-sporting bartender, in our origin story video for It’ll Hurt. Did The Flatliners unknowingly set Ron on his path of self-destruction and his eventual downfall? Only time will tell for sure. But yes. The answer is absolutely yes. It was all their fault. Sorry Ron… FAT: Dine Alone: Directed by Mitch Barnes Starring Rodrigo Fernandez-Stoll Natalie Norman Matt Snell and The Flatliners