’The bus’, de Midttrafik Kommunikation para Midttrafik (Gran Premio Epica Awards 2012)

Next stop: fame This year’s Film Grand Prix is an epic tale of a journey by bus. Our Danish jury member tells us that it was conceived by one of the country’s youngest creative teams. It springs from an interesting insight: when you’re a kid, driving a bus sounds like a pretty cool job. As life goes on, however, buses begin to seem banal. Instead, you start dreaming of buying a Porsche. The spot sets out to make the bus cool again. It does so with a funny, self-deprecating and extremely well-direc