H&M at Primavera Sound festival in Barcelona

H&M has sponsored Primavera Sound festival in Barcelona for the first time. On the H&M Loves Music Lounge, a unique space, H&M offered make up and beard retouch, DJ sessions, a lounge area and a food truck to recover energies during all the festival that took place from 27th to 30th of May. Together with this lounge, H&M counted with the H&M Pro stage, that housed international emerging bands during the festival.