Experience the BOSS x Russell Athletic digital launch | BOSS

Together, we’re unstoppable. The new #BOSSxRussellAthletic digital launch celebrates team spirit, individual talent, and the power in lifting each other up. Meet our all-star cast, including Bella Hadid, Ashley Graham, Keith Powers, Lucky B Smith, and Taylor Hill, bringing their winning energy to our bold, new collection with Russell Athletic. Captured at New York’s iconic Gotham Hall, see the latest styles, featuring relaxed fits, sporty details, and a retro-inspired colour palette. Creative director & CBO: Ingo Wilts Film direction: Etienne Russo Set design & production: Villa Eugénie Video production: Walter Films Sound design: Senjan Jansen