READYMADE | Yuta Hosokawa, Production, Research, Manufacturing | Pick of the week #22 | GATE194
READYMADE is an upcycling clothing brand that was founded by the Japanese designer Yuta Hosokawa. The brand is known for transforming surplus military equipment and handcrafting garments with original patches and details reminiscent of its former life. The designer gathered critical acclaim for his artfully reworked pieces. The brand is known for fully hand-made items such as jackets, bags, and pants made from old tents or uniforms. Hosokawa’s designs are seen on Jay-Z, Travis Scott, and more. He has collaborated with many brands like Fear of God, Bape, Off-White, Futura Laboratories, and more. The garments are usually in an army green color and have a wrinkled, washed-out aesthetic.
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GATE194 is a system of spaces in Berlin-Kreuzberg connecting fashion, art and music.
the store design and concept rotats around the contrast between the synthetic and the organic, the digital and the analog, the man and the machine
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