How To Write a Tour Summary with Features & Benefits

Get FREE access to the “Irresistible Tour Descriptions Workbook” here: This is the sixth video in the “How to Write Tour Descriptions that Sell” series. You can find the other videos here: In this video I share ways to generate more bookings by incorporating features and benefits into your tour summaries. Sadly most tour operators don’t understand the difference between features and benefits, and how to use these as a powerful one-two combo to sell more tours. This video includes specific examples showing exactly how to write and format features and benefits for your tour sales pages. Check it out and let me know what you think in the comments. For more free resources to help you grow your tour business, visit #guestfocus #tourbusiness #touroperators #sellmoretours #tourfeatures #tourbenefits P.S. If you want help in growing your tour business, book a FREE 1:1 Strategy Call today at Calendly: _____________________ Since 2015, our programs have helped over 2,000 tour operators from 75 countries. Our tour business coaches have over 100 years of combined industry experience and work through our proprietary Guest Focus Formula™ to sustainably grow client businesses. 🚀