Brompton Bicycle’s unfolding success

In just a decade, Brompton [Bicycle] has grown from being a modest, specialist company to become the UK’s largest maker of bicycles, exporting 80 per cent of its bikes to 42 countries. That growth hasn’t come about by accident. In this video, managing director Will Butler-Adams describes how careful long-term planning -- financial, manufacturing and management -- has underpinned the company’s success.