How to Make Better Videos with The Head of Culture & Trends at YouTube | GaryVee and Kevin Allocca

This podcast episode with Kevin Allocca comes from Gary’s trip to Cannes during July of 2019. Watch the rest of his 3-day trip to Cannes in DailyVee 564 here: Gary sat down with the Head of Culture & Trends, Kevin Alloca, for a 30-minute interview. They discussed things like how YouTube content has evolved, what makes a good YouTube video and what prevents people from starting to make content. Kevin also gives some tips on how YouTube deems the quality of a video and how the algorithm impacts it... Enjoy! 3:32 | Who Kevin Alloca Was as a Kid 4:44 | How historically “nerd stuff“ is now popular 7:10 | “I have so many micro fails, I only care about getting macro wins” 8:02 | Gary’s and Kevin’s thoughts on Deep Fakes 11:30 | Gary’s original long form video content strategy 13:25 | How Kevin thinks about Culture and Trends 15:30 | Kevin and Gary’s thoughts on “growth hacking” 17:30 | “Don’t become a creature of the algorithm” 21:10 | Gary talks about one of the biggest mistakes of his career 22:10 | Kevin and Gary’s thoughts on “production value” 23:45 | Gary and Kevin’s thoughts on “thumbnail hacking” 25:50 | Lil Nas X won’t be a one hit wonder 26:52 | Gary and Kevin talk about “ageism” in society 29:45 | Kevin talks about how culture is global — Your comments are my oxygen, please take a second and say ‘Hi’ in the comments and let me and my team know what you thought of the video … p.s. It would mean the world to me if you hit the subscribe button ;) — My direct to consumer winery, Empathy Wines: My new K-Swiss sneaker: — Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the globe. He’s a sought out public speaker, a 5-time New York Times bestselling author, and an angel investor in companies like Facebook, Twitter, Tumblr, Venmo, and Uber. VaynerX, also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men’s lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy. Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity: Water. — GaryVee Highlights on YouTube: Instagram: Podcast: LinkedIn: Twitter: Facebook: Snapchat: Website: TikTok: Weekly playlist: GaryVee 365 Alexa skill: — Subscribe to my VIP newsletter for updates and giveaways: