Chomps: How We Turned $6,500 Into A Business Bringing In $244 Million A Year

Looking to make a healthier-for-you meat snack, friends Pete Maldonado and Rashid Ali together put forth $6,500 to launch their “side hustle“ back in 2012. After four years, Trader Joe’s began selling their products and sales significantly grew. In 2023, Pete and Rashid’s once side-hustle has brought in nearly $250 million in retail sales. Produced by: Raffi Paul Senior Managing Producer: Eric M. Clark Senior Production Manager: Kathryn Mavrikakis Camera: Clint Boland Editor: Marisa Forziati Animator: Gene Kim Reporter: Morgan Smith Additional Footage: Chomps, Getty Images Subscribe to CNBC Make It.: Want to make extra money outside of your day job? Take CNBC’s new online course How to Earn Passive Income Online to learn about common passive income streams. Register today and save 50% with discount code EARLYBIRD: About CNBC Make It.: CNBC Make It. is a new section of CNBC dedicated to making you smarter about managing your business, career, and money. Connect with CNBC Make It Online Get the latest updates: Find CNBC Make It on Instagram: Find CNBC Make It on Facebook: Find CNBC Make It on threads: Find CNBC Make It on X: #CNBC #CNBCMakeIt #FounderEffect Chomps: How We Turned $6,500 Into A Business Bringing In $244 Million A Year