Instagram Click-Bait, Y/Project, and Viral Moments in Fashion - Glenn Martens SS23

Known for their hit cowboy cuff jeans, Y/Project is teaching us how to draw audiences to fashion while also delivering innovative design season after season. We’re breaking down Glenn Martens’ work, featuring a collaboration with Jean Paul Gaultier and with Brazilian shoe brand Melissa. You may have seen their outrageously funny earrings all over Instagram that caught the attention of fashion heads and meme pages alike. Support the channel on Patreon: Follow me on IG: