How Liquid Death’s Founder Started A $700 Million Water Brand | Founder Effect

Liquid Death founder and CEO Mike Cessario spent years figuring out how to make water cool. Now his brand is valued at $700 million. After attending the 2009 Warped Tour, Cessario realized bottled water lacked irreverent marketing like that of energy drinks. With about $1,500, he created a commercial before he had an actual can of water. It went viral and investors saw the potential. Liquid Death has raised $195 million and is on track to reach $130 million in sales by the end of 2022. Produced by: Zach Green Senior Managing Producer: Sam Rega Camera: Andrew Evers Editor: Marisa Forziati Animator: Gene Kim Reporter: Tom Huddleston Subscribe to CNBC Make It.:  About CNBC Make It.: CNBC Make It. is a new section of CNBC dedicated to making you smarter about managing your business, career, and money. Connect with CNBC Make It. Online Get the latest updates:  Find CNBC Make It. on Facebook: https: