Art in the Age of Instagram | Jia Jia Fei | TEDxMarthasVineyard

In this brilliant talk, Jia Jia Fei shares fascinating insights from her years at the forefront of the digital media revolution in art. She raises important questions about how the tools of our times are changing what art means to us and who can access it. This talk will leave you thinking about the impact of the social media on culture and the shape of things to come. Jia Jia Fei is the Director of Digital, Jewish Museum and the former Associate Director, Digital Marketing at the Solomon R. Guggenheim Museum, where she catalyzed the museum’s embrace of digital media through integrated social media, e-mail, web, mobile, and new media marketing initiatives to bring art to a broader public online. JiaJia received her BA in History of Art from Bryn Mawr College, and has lectured widely on social media and digital marketing at museum conferences and universities worldwide, including Museums & the Web, CultureGeek, College Art Association, Sotheby’s Art Institute, New York University, University of Oregon, Fundación Proa, and MIT Media Lab. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at