Max Cooper - Repetition (Official Video By Kevin McGloughlin)
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Album mini-site with all explained:
I wanted to make something huge and intense for the new live show, so I went for a project attempting to visualise the infinite and its links to us in our everyday lives. For every chapter of the story I found a different technique to approach it, in this case, the simple idea of repetition. Apply it, and we have a form of infinity. This was also a natural fit for my music, where I had a nice excuse to push the repetitive boat out even more than usual. I kept it very stripped back to focus on the idea, with slow evolution and occasional variants to maintain some melodic engagement.
Visually, I was lucky to get to work with one of my favourite artists, Kevin McGlouglin, where we told the human side of the story, our endless pursuit of growt