Subaru Successfully Marketed to LGBT Community

In the 1990s, Subaru decided to market its vehicles to the LGBT community, using imagery and language to make subtle suggestions in its ads that brought in the target audience without alienating other customers. Don’t forget to SUBSCRIBE for daily videos: **More info & videos below** For full episodes, check out Facebook: Twitter: ----------------- NJTV News with Mary Alice Williams is a week-nightly news program on NJTV covering local New Jersey news as well as a multi-platform, local information source for New Jersey. Be sure to share with us your story ideas, feedback and tips about news in your neighborhood here: NJTV News with Mary Alice Williams airs every weeknight at 6, 7:30 and 11 p.m. ET on NJTV.