The Jay Z Gold Window

On the busiest block in Manhattan, during the busiest day of the year, we had to make people stop. So we turned Black Friday into Gold Friday. Since everything Jay Z does is a first, we created a first for the beauty category, to launch his first-ever fragrance for men, Gold. With a 7-foot, 4K display, and more than 600K lines of unique code, we transformed passersby into liquid gold in real time during the busiest shopping day of the year.